A talk at SCSMI conference June 9-12, 2021

Title: Dialogue between neuro- and pheno-dynamics of film viewing experience

https://scsmi-online.org/conference

Tikka, Pia and Rosic, Jelena

One of the main questions put forward by neuro-phenomenology (Varela 1996) is how to bring into a frui\ul dialogue the two to allegedly incommensurable domains of science, namely the one unraveling neural functions of being-human in the world (neuro-dynamics), and that describing the experience of being-human in the world (pheno-dynamics). As it seems in the light of current literature, the main challenge lies in the identification of the mutual constraints (ibid.), this is, the domain-specific conditions on both fields that would allow for reciprocally fruitul dialogue. By discussing phenomenologically informed reflections and corresponding findings of a neurocinematic study we aim to apply such an interdisciplinary dialogue in the domain of film studies. We argue that neurocinematic methods can be optimised with specifications provided by phenomenological inquiry.

References
1. Greene, B. (1999). The Elegant Universe: Superstrings, Hidden Dimensions, and the Quest for the Ultimate Theory. New York and London: W.W. Norton & Company.
2. Kauttonen, J., Hlushchuk, Y., Jääskeläinen, I. P., & Tikka, P. (2018). Brain mechanisms underlying cue-based memorizing during free viewing of movie Memento. NeuroImage, 172, 313–325.
3. Memento (2000). Directed by Christopher Nolan. US: Summit Entertainment & Team Todd.
4. Petitmengin C. (2006). Describing one’s subjective experience in the second person: An interview method for the science of consciousness. Phenomenology and the Cognitive Sciences, 5(3-4), 229–269.
5. Varela, Francisco J. (1996). Neurophenomenology. Journal of Consciousness Studies 3(4), 330–349.

Biofiction -panel: Neurotechnology and how it will shape our future bodies April 8, 2021

BIO·FICTION

Neurotechnology and how it will shape our future bodies

The BIO·FICTION Science Art Film Festival is one of a kind: It’s a creative and boundary-crossing event with a program filled to the brim with content exploring cutting-edge emerging sciences – in the present, but also in possible futures. https://bio-fiction.com/

BIO·FICTION Panel

8 Apr 2021 19:00 — 21:00

 

BIO·FICTION Panelist (in image)
with Riitta Hari, Pia Tikka, Markus Schmidt and Kasperi Mäki-Reinikka (moderator)
Thursday, April 8, 19–21h (Finnish time, UTC+2)
via Zoom | in English

Neurotechnology and how it will shape our future bodies is the underlying question of the BIO·FICTION Science Art Film Festival. For the kickoff of the Helsinki edition, where we will show a selection of nine films, all of which have been awarded or screened at the festival, we invite you to join the BIO·FICTION online panel. During it, Kasperi Mäki-Reinikka will discuss together with festival director Markus Schmidt, neuroscientist Riitta Hari and artist Pia Tikka neurotechnology and its current and potential impact on society.

Join the panel via Zoom: https://us02web.zoom.us/j/83861833745

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Riitta Hari MD PhD is Professor Emerita of Systems Neuroscience and Human Brain Imaging at Aalto University, Finland. She has been developing magnetoencephalography (MEG) for tracking millisecond-scale activation sequences in the human brain, providing fundamental insights into human sensory, motor, cognitive, and social functions in both healthy and diseased individuals. Hari is Academician of Science in Finland since 2010 and member of the National Academy of Sciences USA since 2004. She currently attempts to bridge art and neuroscience without privileging either.

Kasperi Mäki-Reinikka is a Helsinki-based media artist, art educator and researcher working with technological notions of sense. As part of interdisciplinary Brains on Art collective his practice is informed by collaboration with scientists and researchers and the friction between art and science. Mäki-Reinikka is a board member of the Bioart Society, a foil fencer and a teacher of Art and Artificial Intelligence in Aalto University. Mäki-Reinikka is writing an artistic dissertation on interdisciplinary art and its possibilities to discuss changes in human-machine relation. Since August 2020, Mäki-Reinikka has been teaching art in Kallio Upper Secondary School of Performing Arts.

Dr Markus Schmidt founded Biofaction, a technology assessment, science communication and art-science company in Vienna, Austria. With a background in electronic engineering, biology and risk assessment, he carried out environmental risk assessment and public perception studies in various fields, such as GM-crops, nanotechnology, converging technologies, and synthetic biology. He has published over 35 peer-reviewed papers and three edited books about the future of life. In 2010, he helped to chart the field of xenobiology. Schmidt was part of the FUTUREBODY project.

Dr Pia Tikka is a filmmaker and EU Mobilitas Research Professor at the Baltic Film, Media, and Arts School, Tallinn University. She is a founder of NeuroCine research group that studies the neural basis of storytelling. She has published widely on the topics of enactive media, narrative complex systems, and neurocinematics. A Fellow of the Society for Cognitive Studies of the Moving Image and a member of European Film Academy, her filmography includes international productions as well as fiction films, interactive films and VR films she has directed. Currently, she leads Enactive Virtuality Lab at Tallinn University.

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BIO·FICTION is part of the ERA-NET project FUTUREBODY and funded by the Austrian Science Fund (FWF: I 3752-B27). The BIO·FICTION programme at Bioart Society is funded via the Biofriction European collaboration project co-funded by the Creative Europe Programme of the European.

Round table at Moscow Neurotechnology and Freedom -conference

Pia Tikka, Panelist at Moscow Neurotechnology and Freedom -conference march 18. 2021,  19-20:30 (GMT+3)

Image: Panelists

Program

Neuroscience & Art

Will be held on March 18, 2021 16:00-22:00 (Moscow Standard Time: GMT+3)

International оnline сonference «Neurotechnology and Freedom».

Organized by the Centre for Cognition & Decision Making, HSE University

Scientists, philosophers, and artists will discuss ethical, social, and legal issues related to the development of neurotechnologies.

Preliminary оnline program сonference:

16:00 — 16:15 Vasily Klucharev, Director of Institute for Cognitive Neuroscience, HSE University, PhD in Biology

16:15 — 16:45 Video presentation (opinions of experts on neuroscience and freedom)

16:45 — 17:00 Break

17:00 — 19:00 Talks:

17:00 — 17:25 Prof. Danil Raseev, Saint Petersburg University, Russia, expert of the Russian Science Foundation

17:25 — 17:50 Dr. Suzanne Dikker, NYU Max Planck Center for Language, Music, and Emotion, USA

17:50 — 18:15 Prof. Dr. Gabriel Curio, Charité – Universitätsmedizin Berlin, Germany

18:15 — 18:40 Prof. Risto Ilmoniemi, Aalto University, Finland

18:40 — 19:00 Dr. Ksenia Fedorova Leiden University, the Netherlands

19:00 — 20:30 Round table:

Prof. Dr. Gabriel Curio, Charité – Universitätsmedizin Berlin, Germany, Dr. Suzanne Dikker, NYU Max Planck Center for Language, Music, and Emotion, USA; Prof. Risto Ilmoniemi, Aalto University, Finland, Prof. Mikhail Lebedev, HSE University, Russia and Skoltech Center for Neuroscience and Neurorehabilitation, Russia; Dr. Ippolit Markelov, ITMO University, «18 Apples», Russia, Dr. Maria Nazarova, HSE University, Russia and Centre for Brain Research and Neurotechnologies, FMBA, Russia; Dr. Vadim Nikulin, Max Planck Institute for Human Cognitive and Brain Sciences, Germany, and HSE University, Russia; Prof. Danil Raseev, Saint Petersburg University, Russia; Dr. Prof. Pia Tikka, Enactive Virtuality Lab, Baltic Film, Media and Arts School (BFM) and Centre of Excellence in Media Innovation and Digital Culture (MEDIT), Tallinn University

20:30-21:00 Report: Prof. Patrick Haggard, University College London, UK

moderators: Prof. Vasily Klucharev, Institute for Cognitive Neuroscience, HSE University, Russia; media art theorist, Dr. Ksenia Fedorova Leiden University, the Netherlands

21:00 -—21:15 Break

21:15 — 22:00 Presentation of art projects: Ippolit Markelov artist, researcher, PhD in Biology, ITMO, «18 Apples»

NECS conference – Panel on “Transitions: Moving Images and Bodies”

Paper Presentation accepted to NECS conference – Postponed 2021 (covid-19)

Transitions: Moving Images and Bodies

18–20 June 2020
Hosted by the University of Palermo

Panel members: Ian Christie, Ana Olenina, Julia Vassilieva, Pia Tikka

Conference cancelled due to cover-19.

Pia Tikka:
 
Luria-Eisenstein experiment of embodiment re-enacted in virtual reality 
This talk discusses the practical revival of the psychological experiment that Alexander Luria and Sergei Eisenstein conducted a century ago into a virtual reality (VR) setup. The experiment, that applied hypnosis to subjects in order to study the linkage between sensorimotor behavior and mental states, was rediscovered by Julia Vassilieva in 201#.
The talk has several goals: 
(1) To highlight the parachronic nature of theoretical discoveries: As proposed in my Enactive Cinema: Simulatorium Eisensteinense (2008, 42), theoretical ideas have the tendency to re-emerge anew in cycles, adapted to the current context again and again. Even today’s embodied mind approach has its roots deep in the theoretical ideas of historical practitioners in arts and sciences, such as Luria and Eisenstein. 
(2) To address significant paradigmatic overlaps: The re-enacted experiment allows identifying common grounds between the psychoanalytical ideas as it was conceived of as in the Luria-Eisenstein experiment and the neuro-phenomenological approach introduced by Francisco Varela in 1996. Furthermore, it allows relating Raymond Bellour’s idea of the hypnotic nature of cinematic experience (2009) to the experience of immersion in virtual reality settings, as also discussed recently by Marie-Laure Cazin (unpublished thesis 2020). 
(3) To reconfigure the practical set-up of the Luria-Eisenstein experiment by means of VR with a focus on comparing the methodologies of producing immersive experience in their time and today.
In sum, following the original protocol reported by Luria and Eisenstein, the re-enacted experiment extrapolates the theoretical ideas of Eisenstein-Luria collaboration onto the 21st century art-science context.

https://necs.org

SEMINAR ON ENACTIVE STORYTELLING IN NEUROMARKETING (to be announced 2021)

BOOSTING COMMERCIAL AND SOCIETAL-AWARENESS CAMPAIGNS WITH PERSONALIZED EXPERIENCES

Tallinn University

(Postponed to fall 2021 due to covid-19)

The Seminar day is designed for professionals working with commercials and social-awareness campaigns.

The aim of the seminar is to cultivate new ideas for designing personalized media messages by means of enactive storytelling. Stories are the key to human mind, emotions, and social behavior, is it in politics, shopping, or bringing up our kids. Stories allow people to justify their decisions to the others, but, perhaps even more importantly, to themselves.

These stories one makes up are simultaneously inter-personally shared and very personal. And this is where the professional business of storytelling for commercial and social media messages comes onboard.

The speakers with expertise from the field provide understanding of enactive storytelling, the state of the art on neural and physiological methods, and recent trends in neuromarketing. The talks spark fresh insights to challenging topics of (a) designing personalized experiences and (b) measuring personal experience data.

The full day program with lectures and Q&As on elaborated campaign concepts equip the participants with an inspiring package of new ideas to take back to their daily practice.

The participants will have access to knowledge on:
  • Principles of enactive storytelling
  • Recent trends in neuromarketing
  • Real-time biofeedback in designing interactive content
  • Interdependence between human experience, content of media, and physiological measures

 

SPEAKERS

 

 

 

 

KEYNOTE: ERIK BÄCKMAN Partner, Strategy Director, Miltton

 

 

Erik Bäckman (MA) has 30 years of experience in strategic communication, media and journalism. He works at Finland’s biggest communication agency with leadership training, strategy, branding and crisis communication. Prior to Miltton, Erik has worked as head of strategy, head of media research and concept development and as a TV news journalist at the Finnish national broadcaster YLE. His very practically oriented approach to storytelling is based on the current findings of psychological and neuropsychological research.


 

KAIDI REEDE, Consumer and Market Research Manager, Initiative

Kaidi Reede is a consumer and market research manager in media agency Initiative, Tallinn, Estonia. Before joining Initiative 3 years ago she worked as a research expert in Kantar Emor.
Kaidi holds the Master of Social Sciences (psychology and organizational behavior, Tallinn University). Psychology studies and experience in research led to understanding that people do not always behave as they say and we process a lot of information unconsciously. This is where the interest towards neuromarketing started and in 2012 Kaidi was issued a neuromarketing researcher certificate by neuromarketing agency NeuroHM. Since that time Kaidi has conducted numerous neuromarketing surveys in Estonia using different methodologies like EEG, GSR, facial coding, eye-tracking and reaction time measurement. The most recent neuromarketing study concerned alcohol visibility in the shops before and after the restrictions on displaying alcoholic drinks passed into law in June 2019. Kaidi has also performed on neuromarketing topic at different conferences and as a guest speaker in universities.

 

 

 

HEIDI REINSON, Senior Consultant in Behavioural Sciences, Kanta Emor

Heidi Reinson started her career in marketing and brand management, working in The Coca-Cola Company and Valio Baltics. She soon realised that her degree in Economics is not enough to fully understand the consumer. Her interest in the scientific background of consumer behaviour led to her MSc studies in Cognitive and Decision Sciences at University College London (UCL). After UCL, Heidi’s mission has been to combine the two distinct research areas – marketing and cognitive science – in the most practical ways. Heidi was the first in the Baltics to conduct neuromarketing studies (spring 2012) and has been active in popularizing behavioural sciences’ application in the region. She has presented at various conferences in the Baltics (incl TEDxRiga 2015), Finland and Austria as well as written popular science articles. Since 2013, she also teaches Economic and Consumer Behaviour at the Stockholm School of Economics in Riga.


 

PIA TIKKA, Filmmaker, Research Professor, Enactive Virtuality Lab, TLU

Dr. Pia Tikka is a professional filmmaker and EU Mobilitas Research Professor at the Baltic Film, Media, Arts and Communication School (BFM) and MEDIT Centre of Excellence, Tallinn University. She holds the honorary title of Adjunct Professor of New Narrative Media at the University of Lapland. Prior to her joining BFM, she was the Principal Investigator for the NeuroCine project  (2010-2017)  at Aalto University, Finland, contributing also to the neuroeconomics in NeuroService project at the Laurea University of Applied Sciences (2014–2015). In 2010, she was a Fulbright scholar in the Institute for Multimedia Literacy at the University of Southern California and a researcher in residency in Neuroaesthetics at the Minerva Foundation, Berkeley, US. She was a lecturer in Film Theory and Film Analysis at the Baltic School of Film and Media (2006-2007). As a filmmaker, Pia has directed the feature films Daughters of Yemanjá (1996), Sand Bride (1998), several interactive media projects, and published on the topics of enactive media, including her book “Enactive Cinema: Simulatorium Eisensteinense”(2008). She holds degree of Graphic Designer in Advertising, and has a decade long work experience in advertising and concept designing. Currently, her Enactive Virtuality research group studies psychophysiological and emotional basis of cinematic systems, storytelling and creative imagination.

 

 

 

PROGRAM (t.b.c.)

9:30 Registering & Mingling

9:50 Opening of seminar 

10-11 Enactive storytelling – Pia Tikka

The lecture binds together the storytelling as driving cognitive dynamics of decision making and ‘enactive’ as unconscious interaction between a person and media. A set of case studies highlight the interdependence of narrative sense-making and personalized media experiences.

11-12 Neuromarketing in practice – Kaidi Reedi

The first hand insights to neuromarketing methods used in Estonia, highlighted with case studies. The pros and cons of methods used in real life environments and laboratory settings are discussed, including eye-tracking, valence/arousal measures, electroencephalography (EEG), reaction time measurement and emotional coding surveys.

12:00-13:00 Lunch

13:00-14:00 Nudging – a toolbox for marketing professionals and policy makers– Heidi Reinson

The presentation will give an overview of human decision making processes and inspire you to use behavioural insights in designing marketing activities and social interventions. She will combine academic research findings with real life examples.

14-14:15 Case: (t.b.c.)

14:15-14:30 Case: (t.b.c.)

4:30-14:45 Case: (t.b.c.)

14:45-15 Coffee break

15-17 Engaging storytelling – Erik Bäckman

How can you engage people with storytelling that conveys your message and involves people in co-creating the story and making it their own? A practical introduction to applying classical storytelling structures and tools in dialogue with your audience.

17-18 Panel and open discussion

New challenges and ethical implications – sustainability, big data, privacy, and other issues

 

Changes in program may occur.

 

 

 

ORGANIZING TEAM

Organizer: Pia Tikka, research professor, Enactive Virtuality Lab, Center of Excellence in Media Innovations and Digital Culture MEDIT, BFM, TLU
Seminar assistant: Andreas Unt, video-marketing specialist in BRANDEM employer branding agency, Estonia.
Creative Lab: Ermo Säks, manager
Consultation: Tiina Hiob, Lecture of Advertising theory, BFM, TLU; Katrin Sigijane, Creative Lab, MEDIT, BFM, TLU

COURSE FEE

220 euros

Accommodation and meals are not included in the the price.

CONTACT FOR MORE INFORMATION

pia.tikka@tlu.ee

TALK by professor Iiro P Jääskeläinen Brain and Mind Lab Aalto Uni

 

Invited lecture and a collaboration meeting with professor Iiro P Jääskeläinen and Enactive Virtuality Lab May 21-22, 2019.

Image: Pia Tikka, Iiro P Jääskeläinen, Jelena Rosic, and Ilkka Kosunen at MEDIT meeting space.

May 21 at 3-4 pm Dr Iiro P. Jääskeläinen, Associate Professor of the Brain and Mind Laboratory, Department of Neuroscience and Biomedical Engineering, Aalto University School of Science, Finland,
gave an open neurocinematic talk on “Using movies as real-life like stimuli during neuroimaging to study the neural basis of social cognition” (room M-134).

Abstract:
Movies and narratives are increasingly used as stimuli in neuroimaging studies. This in many ways helps bridge the gaps between neuroscience, psychology, and even social sciences by allowing stimulation of, and thus also measurement of neural activity underlying, phenomena that have been less amenable to study with more traditional neuroimaging stimulus-task designs. Observation of signature patterns underlying discrete emotions across largely shared brain structures have suggested that both basic and dimensional emotion theories are partly correct. Robust differences in brain activity when viewing genetic vs. adopted sisters going through a moral dilemma in a movie clip have shown that knowledge of shared genes shapes perception of social interactions, thus demonstrating how neuroimaging can offer important measures for social sciences that complement the traditional behavioral ones. Furter, more idiosyncratic brain activity has been observed in high-functioning autistic than neurotypical subjects specifically in putative social brain regions when watching a drama movie. Development of data analysis algorithms holds keys to rapid advances in this relatively new area of research. Modeling the stimulus and recording brain activity is significantly complemented by behavioral measures on how the subjects experienced the movie stimulus.

Image: Jelena Rosic and Ilkka Kosunen engaged in  discussing correlations between ‘pheno’-dynamics and ‘neuro’-dynamics for our micro-phenomenological Memento study, a follow-up for Kauttonen et al 2018.

A talk by Robin Zebrowski — aftermath at MEDIT

Dr Robin L. Zebrowski, Associate Professor of Cognitive Science and the Chair of Cognitive Science Program at Beloit College, WI, USA invited by Associate Professor of General Psychology Kristjan Kask at the School of Natural Sciences and Health,TLU.

***

An intellectual aftermath inspired by Robin’s talk at the MEDIT’s meeting space, BFM, (from right) PhD student Jelena Rosic, professor Robin Zebrowski, senior researcher Ilkka Kosunen, associated senior researcher Mauri Kaipainen, professor Kristjan Kask and professor Pia Tikka.

 

Presence and Telepresence: Bodily Experience With and Through Technology“

What does it mean to be present somewhere? In this talk, I’ll explore this question by looking at telepresence technologies and ways of extending our reach across wide distances, while also critically examining what we mean by “the body” that gets extended. We’ll look at what phenomenologists have called “intercorporeality” – the felt experience of being present with other beings like us, and we’ll look at how this interacts with our experience of telepresence technologies, including virtual reality, telerobotics, and EEG-type prosthetics.

About lecturer:

Robin  L. Zebrowski is an Associate Professor of Cognitive Science in Beloit College, Wisconsin (USA). She has a PhD in philosophy from University of Oregon. Prof. Zebrowski is interested in her research in embodiment, artificial intelligence and other emerging technologies. Prof. Zebrowski is coming to Tallinn University as a Fulbright Specialist Scholar.

Additional information: Kristjan Kask kask@tlu.ee

 

Here Robin’s webpage https://www.beloit.edu/philosophy/faculty/zebrowski/

Visit to Department of Paediatrics Tartu University Hospital

Department of Digital Learning Games, professor Martin Sillaots organised a visit hosted by Professor Anneli Kolk (image) and her team  at the Department of Paediatrics at the Tartu University Hospital.  Among other things they focus on developing the social perception and cognitive abilities of children with neurological damage, using touch screen and VR technologies.

Program
  12:30 – 13:00 Anneli Kolk, Marianne Saard et al – Welcome and Visit to training lab
            13:10 – 13:20 Liina Reinart (image below)- Modern Experimental Training of Socio-Cognitive Deficit in Children with Acquired Brain Injury
            13:20 – 13:30 Anneli Kolk – Interactive Virtual Reality Metaphors for Social Deficit and Anxiety Remediation
            13:30 – 13:40 Kirsi Sepp – Cooperation and development plans
            13:40 – 13:50 Martin Sillaots – DLG intro (http://dlg.tlu.ee/)
            13:50 – 14:00 Katrin Sigijane – MEDIT intro (http://medit.tlu.ee/)
            14:00 – 14:10 Pia Tikka – NeuroCine and Enactive Virtuality Lab (http://www.neurocine.net/)
            14:10 – 14:30 Summary

 

Neurocinematic talks @ Max Planck Institute for Empirical Aesthetics, Frankfurt am Main

The Brain on the Screen

Invited talk on “Narrative Sense-Making – A Neurocinematic Approach” at the Max Planck Institute for Empirical Aesthetics (MPI), Frankfurt am Main, March 26, 2019.

Presentation at the Cinema of the Deutsches Filminstitut & Filmmuseum, Frankfurt am Main, Brain on the Screen public series of 4 introductory talks: Ed Vessel, Vittorio Gallese, Marie Therese Forster, and Pia Tikka.

 

Run Lola Run (German: Lola rennt) is a 1998 German thriller film written and directed by Tom Tykwer, and starring Franka Potente as Lola and Moritz Bleibtreu as Manni. The story follows a woman who needs to obtain 100,000 Deutsche Mark in twenty minutes to save her boyfriend’s life.

 

 

The Brain on Screen

Vier Filme – Vier Vorträge – Ein Akteur: Das menschliche Gehirn

Diese und weitere Fragen stehen im Zentrum der Film- und Vortragsreihe „The Brain on Screen“, die das Max-Planck-Institut für empirische Ästhetik gemeinsam mit dem Deutschen Filminstitut & Filmmuseum im März 2019 veranstaltet. An vier Dienstagen (5., 12., 19. und 26.03.2019) werden vier Experten jeweils eine Einführung in vier Filme geben, die aus neurowissenschaftlicher Perspektive interessant sind.

Während der anschließenden Film­vorführung hat das Publikum die Gelegenheit, hautnah mitzuerleben, wie neurowissenschaftliche Forschung zum Filmerleben aussehen kann.  Wer möchte, kann Teilnehmer in einer den Film begleitenden Studie werden.

The Brain on Screen“ bietet einen wissenschaftlichen und praktischen Einblick in ein spannendes Forschungsfeld und verwandelt das Gehirn selbst in einen Akteur.

Wenn Sie Interesse haben teilzunehmen, können Sie sich hier anmelden.

 

 

 

 

Talk @ Hong Kong Baptist University

Pia Tikka:

Public lecture

Enactive Virtuality – Conceptualizing the dynamics of narrative cognition

Date:  21 March, 2019

Time:  4:30 – 5:45 pm

Venue: AAB 905, Academic and Adminstration Building, Baptist University Road Campus,  Hong Kong Baptist University, March 21, 2019.

https://talent100.hkbu.edu.hk/

Abstract

I will introduce my concept of enactive virtuality, associated with the idea of narratives as fundamental constructs of human mind. Inspired by the approach to enactive mind by Fransisco Varela and colleagues, the concept of enactive virtuality describes the experiencing mind as a dynamical system of body, brain, and the world. The epistemic triangulation is suggested as a means of translating the concept to practice.

While audiovisual narratives have been shown to elicit very similar physiological responses in different viewers, however, individual life experiences define how the story is interpreted by each. The approach of triadic epistemology, a combination of methods from arts, social sciences, and psychophysiology allows generating integrated knowledge about how different viewers experience particular narratives. The method builds on the fundamentally pragmatist idea that no two domains of knowledge are enough to explain each other, but a third is always required to provide the interpretative angle. Therefore, understanding narrative content needs to be analyzed not only based on subjective reports of the viewers, because that is not anchored to any overall understanding, but they also need to be related to a neurophysiological repertoire of experiences. Similarly, being able to describe the neural activity data collected during the viewing of a film, it is not enough to relate it only to subjective reports of the viewers, but the observations also need to be interpreted to conventions of narrative dramaturgy and filmmaking. A selection of cases are described to clarify the concept of enactive virtuality and the proposed triadic method.

 

 

And a great aftermath of the Talk at the HKBU campus Cafe with Roger Carcia, Chianly Sze, Samantha Goh, Mette Hjort, and Eugene Birman.