Neurocinematics @ the Worlding the Brain Conference, Aarhus University

Enactive Virtuality Lab presented the collaborative research with the Brain and Mind Lab of the Aalto School of Science at the Worlding the Brain Conference in Aarhus University, Nov 27-29.

Image: The son (Juha Hippi) confronting his father (Vesa Wallgren). Short film The Queen (Kuningatar) is directed by Pia Tikka, Production Aalto University in collaboration with Oblomovies Oy 2013.

 


TITLE: Narrative priming of moral judgments in film viewing

Authors: Pia Tikka, Jenni Hannukainen, Tommi Himberg, and Mikko Sams

How does narrative priming influence the moral judgements of the film viewers? In two studies we focus on the evaluation of the rightness of the perceived action of the characters and the acceptability of these actions, in relation to the viewers experience of sympathy and filmic tension.
Providing additional narrative information beforehand for the viewers is an effective method to manipulate how they perceive and make sense of the film narrative. Our experiment data is collected from two different studies, behavioral and psychophysiological. In both experimental settings two groups receive additional background information of either the male or the female character, while the third controls are not primed. All subjects view the same 25 minute long drama film and reply to post questionnaires online.
Based on the collected data in the first experiment using parallel mixed method analysis we showed that the narrative priming itself does not increase the spectrum of the moral judgment statements and the acceptance of the wrong-doings by the characters but more influential factor seems to be the type of the action and its relation to the generally accepted moral norms. Yet, the narrative priming increased the explanatory spectrum of the subjects, which showed to some extent the trend for accepting or trying to understand actions that embody socio-emotionally complex situations. In the second currently on-going psychophysiological study (HR, EDA; EEG) we expect the explanatory spectrum collected via online questionnaires to correlate with the results of the first behavioral study. However, we also expect to show more priming dependent and spatio-temporal film-event dependent differences in arousal between all groups, indicating the influence of priming to the unconscious emotional and cognitive processes related to moral judgements

The Booth @ Worlding the Brain conference in Aarhus Uni

The Booth

Due to on-going experiments more details added about this art/science project only after the experimental data collection has been completed. Our presentation in Aarhus University Worlding the Brain Conference, 27–29 Nov, 2018, showed initial findings.

Team: Pia Tikka, Ilkka Kosunen, Lynda Joy Gerry, Eeva R Tikka, Victor Pardinho, Can Uzer, Angela Kondinska, Michael Becken & Ben Ighoyota Ajenaghughrure, with others.

Finnish Cultural Foundation Huhtamäki Fund; Virtual Cinema Lab Aalto University School of ARTS; BioLab by Digital Technology Insitute, Tallinn University; Tikka & Kosunen: EU Mobilitas Pluss Top Researcher Grant (2017-2022), Estonian Research Council in association with Tallinn University.

Talk at Sergej Eisenstein Workshop, The Brandenburg Centre for Media Studies (ZeM), Potsdam, Nov 22-24

Sergej Eisenstein and the Game of Objects 

Workshop at The Brandenburg Centre for Media Studies (ZeM), Potsdam

In the year which marks both the 120th anniversary of Sergej Eisenstein’s birth and the 70th anniversary of his death, the Brandenburg Centre for Media Studies (ZeM) in Potsdam and “Cinepoetics – Center for Advanced Film Studies” at the Free University Berlin are jointly organising a workshop that will take place in Potsdam from the 22th to 24th November 2018. More here.

Title of the talk by Pia Tikka: Simulatorium Eisensteinense: Eisenstein’s legacy in art and science dialogue 

Image form Sergei Eisenstein Elokuvan muoto, p 121 ISBN 951-835-004-3