Accepted talk – the 8th ECREA conference (postponed to 6-9 September 2021)

New dates for the 8th ECREA conference: 6-9 September 2021

Dear ECC 2020 conference applicants, dear ECREA members,

We would like to inform you that in consultation with the Local Organising Committee, the ECREA Executive Board has approved new dates for the 8th European Communication Conference: 6-9 September 2021. The conference was scheduled for 2-5 October 2020 but we had to make the uneasy decision to postpone. The different timelines and strategies of gradual withdrawal of pandemic prevention measures adopted by individual European countries have made it impossible to organise the event according to our standards of academic quality and hospitality.

The conference calendar will be revised and new important dates will be announced in the conference website.

We are looking forward to seeing you in Braga from the 6 to 9 September 2021.

The submission: ECC20-1152 title Addressing loneliness by means of enacted co-presence in XR  has been accepted to the 8th European Communication Conference to be held in Braga, Portugal, October 2-5, 2020.

Braga, Portugal ECC Abstract submitted tikka et al.

https://www.ecrea2020braga.eu

Addressing loneliness by means of enacted co-presence in XR
Authors Pia Tikka1, Gholamreza Anbarjafari Shahab2, Doron Friedman3, Sergio Escalera4, Mauri Kaipainen5.
1University of Tallinn / BFM / MEDIT, Enactive Virtuality Lab, Tallinn, Estonia.
2University of Tartu, Intelligent Computer Vision iCV Lab, Tartu, Estonia.
3The Interdsiciplinary Center Herzliya, Sammy Ofer School of Communications / Advanced Reality Lab, Herzliya, Israel.
4University of Barcelona, Dept. Mathematics and Informatics / Computer Vision Center, Barcelona, Spain.
5Perspicamus Ltd, Company, Helsinki, Finland.
Abstract Text The very nature of the human species is social. Loneliness correlates with mental and physical ill-being within, for instance, the elderly, or people with disabilities, or other conditions causing reduced life-environment. Simultaneously, an increasing trend in the European lifestyle is to outsource taking care of such members of family into the hands of professional social and medical care. Yet, in the light of recent studies, loneliness can be considered a fatal condition. Loneliness reduces the ability to improve one’s life-conditions, motivation of taking care of one’s health, and affects negatively the functions of society. As an indication of the urgency of the matter, UK has even appointed a Minister of Loneliness. The issue dictates the need to figure out all plausible ways to fight loneliness. While human company must be the primary solution, other solutions must be considered to provide socio-emotional comfort to those who suffer of the lack of human accompaniment.

We propose storytelling and narratives as the key component of satisfactory social interaction. Stories told provide supportive structures for maintaining one’s identity and connectivity as part of the world. This talk takes a look at the intriguing question, whether advanced audiovisual technologies which allow immersive interactive experiences within virtual narratives, in some form, might contribute to relieve this sore issue. To emphasize, immersive technologies, here, VR/AR/XR, cannot as such provide fully satisfactory solutions for complex human issue of loneliness. However, as a range of solutions for socially assistive robot technologies have already been proposed by others, it may be appropriate to balance the so far technology-dominated discussion with the deeply human approach of storytelling. The talk outlines efforts to combine the art of interactive audiovisual storytelling with already existing advanced technologies to explore the interconnections between loneliness and technology. It discusses empowering solutions to loneliness, while being mindful of technological determinism.

ECREA’s Executive Board and the Local Organizing Committee of the 2020 ECC in Braga are closely monitoring the rapidly evolving COVID-19 pandemic as we are concerned about the health and well-being of our members and conference attendees. The conference dates (2-5 October, 2020) remain unchanged at the present time but we wish to announce changes to the deadline for the acceptance of invitations and the registration period to take account of this period of uncertainty and give you more time to make decisions about attendance. We would greatly appreciate it if you could log in through the link below and confirm or decline the presentation of your paper at the conference. The new deadline for your decision is June 15, 2020. Registration will open on June 15, 2020 and the early bird registration will be correspondingly extended. To reiterate, our intention at present is to go ahead with the physical conference in October but we will review this on an ongoing basis as well as engaging in contingency planning. We are not contemplating a virtual conference as an alternative to the physical conference.

Please take care of yourself, your family and your loved ones. Further updates will follow in due course.

ABSTRACT REVIEW RESULTS:

Link: https://www.czech-in.org/cmPortalV15/Portal/ECC20/normal

 

 

SEMINAR ON ENACTIVE STORYTELLING IN NEUROMARKETING (to be announced 2021)

BOOSTING COMMERCIAL AND SOCIETAL-AWARENESS CAMPAIGNS WITH PERSONALIZED EXPERIENCES

Tallinn University

(Postponed to fall 2021 due to covid-19)

The Seminar day is designed for professionals working with commercials and social-awareness campaigns.

The aim of the seminar is to cultivate new ideas for designing personalized media messages by means of enactive storytelling. Stories are the key to human mind, emotions, and social behavior, is it in politics, shopping, or bringing up our kids. Stories allow people to justify their decisions to the others, but, perhaps even more importantly, to themselves.

These stories one makes up are simultaneously inter-personally shared and very personal. And this is where the professional business of storytelling for commercial and social media messages comes onboard.

The speakers with expertise from the field provide understanding of enactive storytelling, the state of the art on neural and physiological methods, and recent trends in neuromarketing. The talks spark fresh insights to challenging topics of (a) designing personalized experiences and (b) measuring personal experience data.

The full day program with lectures and Q&As on elaborated campaign concepts equip the participants with an inspiring package of new ideas to take back to their daily practice.

The participants will have access to knowledge on:
  • Principles of enactive storytelling
  • Recent trends in neuromarketing
  • Real-time biofeedback in designing interactive content
  • Interdependence between human experience, content of media, and physiological measures

 

SPEAKERS

 

 

 

 

KEYNOTE: ERIK BÄCKMAN Partner, Strategy Director, Miltton

 

 

Erik Bäckman (MA) has 30 years of experience in strategic communication, media and journalism. He works at Finland’s biggest communication agency with leadership training, strategy, branding and crisis communication. Prior to Miltton, Erik has worked as head of strategy, head of media research and concept development and as a TV news journalist at the Finnish national broadcaster YLE. His very practically oriented approach to storytelling is based on the current findings of psychological and neuropsychological research.


 

KAIDI REEDE, Consumer and Market Research Manager, Initiative

Kaidi Reede is a consumer and market research manager in media agency Initiative, Tallinn, Estonia. Before joining Initiative 3 years ago she worked as a research expert in Kantar Emor.
Kaidi holds the Master of Social Sciences (psychology and organizational behavior, Tallinn University). Psychology studies and experience in research led to understanding that people do not always behave as they say and we process a lot of information unconsciously. This is where the interest towards neuromarketing started and in 2012 Kaidi was issued a neuromarketing researcher certificate by neuromarketing agency NeuroHM. Since that time Kaidi has conducted numerous neuromarketing surveys in Estonia using different methodologies like EEG, GSR, facial coding, eye-tracking and reaction time measurement. The most recent neuromarketing study concerned alcohol visibility in the shops before and after the restrictions on displaying alcoholic drinks passed into law in June 2019. Kaidi has also performed on neuromarketing topic at different conferences and as a guest speaker in universities.

 

 

 

HEIDI REINSON, Senior Consultant in Behavioural Sciences, Kanta Emor

Heidi Reinson started her career in marketing and brand management, working in The Coca-Cola Company and Valio Baltics. She soon realised that her degree in Economics is not enough to fully understand the consumer. Her interest in the scientific background of consumer behaviour led to her MSc studies in Cognitive and Decision Sciences at University College London (UCL). After UCL, Heidi’s mission has been to combine the two distinct research areas – marketing and cognitive science – in the most practical ways. Heidi was the first in the Baltics to conduct neuromarketing studies (spring 2012) and has been active in popularizing behavioural sciences’ application in the region. She has presented at various conferences in the Baltics (incl TEDxRiga 2015), Finland and Austria as well as written popular science articles. Since 2013, she also teaches Economic and Consumer Behaviour at the Stockholm School of Economics in Riga.


 

PIA TIKKA, Filmmaker, Research Professor, Enactive Virtuality Lab, TLU

Dr. Pia Tikka is a professional filmmaker and EU Mobilitas Research Professor at the Baltic Film, Media, Arts and Communication School (BFM) and MEDIT Centre of Excellence, Tallinn University. She holds the honorary title of Adjunct Professor of New Narrative Media at the University of Lapland. Prior to her joining BFM, she was the Principal Investigator for the NeuroCine project  (2010-2017)  at Aalto University, Finland, contributing also to the neuroeconomics in NeuroService project at the Laurea University of Applied Sciences (2014–2015). In 2010, she was a Fulbright scholar in the Institute for Multimedia Literacy at the University of Southern California and a researcher in residency in Neuroaesthetics at the Minerva Foundation, Berkeley, US. She was a lecturer in Film Theory and Film Analysis at the Baltic School of Film and Media (2006-2007). As a filmmaker, Pia has directed the feature films Daughters of Yemanjá (1996), Sand Bride (1998), several interactive media projects, and published on the topics of enactive media, including her book “Enactive Cinema: Simulatorium Eisensteinense”(2008). She holds degree of Graphic Designer in Advertising, and has a decade long work experience in advertising and concept designing. Currently, her Enactive Virtuality research group studies psychophysiological and emotional basis of cinematic systems, storytelling and creative imagination.

 

 

 

PROGRAM (t.b.c.)

9:30 Registering & Mingling

9:50 Opening of seminar 

10-11 Enactive storytelling – Pia Tikka

The lecture binds together the storytelling as driving cognitive dynamics of decision making and ‘enactive’ as unconscious interaction between a person and media. A set of case studies highlight the interdependence of narrative sense-making and personalized media experiences.

11-12 Neuromarketing in practice – Kaidi Reedi

The first hand insights to neuromarketing methods used in Estonia, highlighted with case studies. The pros and cons of methods used in real life environments and laboratory settings are discussed, including eye-tracking, valence/arousal measures, electroencephalography (EEG), reaction time measurement and emotional coding surveys.

12:00-13:00 Lunch

13:00-14:00 Nudging – a toolbox for marketing professionals and policy makers– Heidi Reinson

The presentation will give an overview of human decision making processes and inspire you to use behavioural insights in designing marketing activities and social interventions. She will combine academic research findings with real life examples.

14-14:15 Case: (t.b.c.)

14:15-14:30 Case: (t.b.c.)

4:30-14:45 Case: (t.b.c.)

14:45-15 Coffee break

15-17 Engaging storytelling – Erik Bäckman

How can you engage people with storytelling that conveys your message and involves people in co-creating the story and making it their own? A practical introduction to applying classical storytelling structures and tools in dialogue with your audience.

17-18 Panel and open discussion

New challenges and ethical implications – sustainability, big data, privacy, and other issues

 

Changes in program may occur.

 

 

 

ORGANIZING TEAM

Organizer: Pia Tikka, research professor, Enactive Virtuality Lab, Center of Excellence in Media Innovations and Digital Culture MEDIT, BFM, TLU
Seminar assistant: Andreas Unt, video-marketing specialist in BRANDEM employer branding agency, Estonia.
Creative Lab: Ermo Säks, manager
Consultation: Tiina Hiob, Lecture of Advertising theory, BFM, TLU; Katrin Sigijane, Creative Lab, MEDIT, BFM, TLU

COURSE FEE

220 euros

Accommodation and meals are not included in the the price.

CONTACT FOR MORE INFORMATION

pia.tikka@tlu.ee

Affective Computing ACII 2019 conference Cambridge

 

The 8th International Conference on. Affective Computing & Intelligent Interaction ( ACII 2019). 3rd-6th September, 2019. Cambridge, United Kingdom.

Enactive Virtuality team has two abstracts accepted for multidisciplinary Special Tracks :

(1) Neural and Psychological Models of Affect and (2) Technological and Biological Bodies in Dialogue: Multidisciplinary Perspectives on Multisensory Embodied Emotion and Cognition.

Image: Jelena Rosic in action during an TLU ‘s internal pre-presentation of the  ACII conference talk “Phenomenology of the Artificial” by Kosunen,  Rosic, Kaipainen and Tikka,

SCSMI conference Hamburg

Image: Dr Johannes Riis opens the plenary session for honouring the academic career and contribution of professor Torben Grodal at the SCSMI, chaired by Dr. Stephen Prince (right corner). 5 invited speakers included in addition Ed Tan, Mette Kramer, Pia Tikka, and David Bordwell on the June 13th.

 

Conference presentation Pia Tikka: Enactive Virtuality: Modelling triadic epistemology of narrative co-presence

 

The presentation discusses the concept of enactive virtuality in terms of a triadic epistemology, in which holistic understanding is accumulated via reflecting subjective experience against its psychophysiological epiphenomena and varying narrative contexts. Film narrative can evoke strong emotional identification with the screen character, however, in a context-dependent manner. The aim is to deepen the holistic understanding of cinematic narrative in particular as simulated person-to-person encounter. Two concretising case studies of person-to-person encounter are discussed. The first setting applies conventional film as a model of life situations, while another dramatic setting assigns the viewer an enactive role when engaging with an artificial screen character. These settings are compared and analysed in terms of the mentioned triadic epistemology.

Prague Quadrennial’s 36Q˚ exhibits The State of Darkness

The State of Darkness is exhibited at BLUE HOUR of the Prague Quadrennial’s 36Q˚ June 8-16, 2019.

Enactive Virtuality Lab is presented by associated team members Tanja Bastamow (Virtual Cinema Lab, Aalto ARTS) and Victor Pardinho (Sense of Space Oy). Biosensor adaptation for  the event by Ilkka Kosunen.

Prague Quadrennial’s 36Q˚ (pronounced “threesixty”) presents the artistic and technical side of performance design concerned with creation of active, sensorial and predominantly nontangible ironments. Just like a performer, these emotionally charged environments follow a certain dramatic structure, change and evolve in time and invite our visitors to immerse themselves in a new experience.

WORKSHOPS, MASTERCLASSES
Curated by Markéta Fantová and Jan K. Rolník
8 – 16 June
Small Sports Hall

Our global society seems to be obsessed with fast paced progress of technology and elevates rational intellectual and scientific pursuits above arts that are intuitive and visceral in their nature. And yet creative minds based in the arts are proving that the boundless imagination paired with new technological advancements often result in original and highly inspiring mind-expanding projects. Even though performance design doesn’t need to use modern technology and is often the most inspiring when it uses simple human interaction, we need to explore and experiment with wide range of possibilities new technologies have to offer. PQ Artistic Director Marketa Fantova established 36Q˚ with those thoughts in mind and with a focus on the young, emerging generation of creatives.

Blue Hour

An experimental, interactive environment that fills the entire space of the Industrial Palace Sports Arena will welcome visitors on 8 June and remain open until the end of PQ 2019. The project, based on intensive team work that brings together experienced artists with emerging designers to collaboratively create, will be led by renowned French visual new media artist Romain Tardy.  The curatorial team seeks to experiment with the shifting boundaries between the “non-material” or “virtual” and the “real” world, to explore the capacity of performance design to enlist technology in cultural production.

See more here

Talk @ Hong Kong Baptist University

Pia Tikka:

Public lecture

Enactive Virtuality – Conceptualizing the dynamics of narrative cognition

Date:  21 March, 2019

Time:  4:30 – 5:45 pm

Venue: AAB 905, Academic and Adminstration Building, Baptist University Road Campus,  Hong Kong Baptist University, March 21, 2019.

https://talent100.hkbu.edu.hk/

Abstract

I will introduce my concept of enactive virtuality, associated with the idea of narratives as fundamental constructs of human mind. Inspired by the approach to enactive mind by Fransisco Varela and colleagues, the concept of enactive virtuality describes the experiencing mind as a dynamical system of body, brain, and the world. The epistemic triangulation is suggested as a means of translating the concept to practice.

While audiovisual narratives have been shown to elicit very similar physiological responses in different viewers, however, individual life experiences define how the story is interpreted by each. The approach of triadic epistemology, a combination of methods from arts, social sciences, and psychophysiology allows generating integrated knowledge about how different viewers experience particular narratives. The method builds on the fundamentally pragmatist idea that no two domains of knowledge are enough to explain each other, but a third is always required to provide the interpretative angle. Therefore, understanding narrative content needs to be analyzed not only based on subjective reports of the viewers, because that is not anchored to any overall understanding, but they also need to be related to a neurophysiological repertoire of experiences. Similarly, being able to describe the neural activity data collected during the viewing of a film, it is not enough to relate it only to subjective reports of the viewers, but the observations also need to be interpreted to conventions of narrative dramaturgy and filmmaking. A selection of cases are described to clarify the concept of enactive virtuality and the proposed triadic method.

 

 

And a great aftermath of the Talk at the HKBU campus Cafe with Roger Carcia, Chianly Sze, Samantha Goh, Mette Hjort, and Eugene Birman.

Workshop on Enactive Mind in Design @ Imagis lab Politecnico di Milano

ENACTIVE MIND IN DESIGN

Dr Ilkka Kosunen on affective computing, at the Enactive Mind in Design workshop, the 2nd workshop week organised by Enactive Virtuality Lab at Department of Design, Politecnico di Milano, invited by Prof. Francesca Piredda.
In this workshop we familiarise ourselves with the concept of enactive mind and learn by practical work how enactive narrative systems can be applied to designing media projects.
The concepts of enactive cinema (Tikka 2008) and enactive media (Tikka 2010) are discussed, against the theoretical foundations of enactive cognitive sciences (Varela et al. 1991). Accordingly, a holistic first-person experience can be understood as being and playing a part in the world. The approach suggest going beyond the conventional concept of human–computer interaction by emphasising unconscious interaction between the experiencing participant and narrative systems. Instead of directly manipulating the narrative, the unfolding of the story is affected by the participant’s enactive emotional participation, tracked, for instance, by biosensors.
LEARNING MODES:
Lectures with video screenings, reading articles, and discussing on enactive mind and narratives; instructed/tutored hands-on enactive design exercises in small teams, analysing and reviewing created projects, demos and/or concepts.
LEARNING OUTCOMES:
Basic understanding on enactive mind and enactive narrative systems
Basic understanding of the use of biofeedback in enactive media design
Hands-on designing and producing enactive narrative systems (proof-of-concept)
Collaborative team work and presentation skills
TEACHERS:
Prof. Dr Pia Tikka, Dr. Ilkka Kosunen, School of Film, media, art and communication & Center of Excellence MEDIT, Tallinn University; Several visiting lecturers (t.b.a.)

2 TALKS on EMOTIVE VR Film by Marie-Laure Cazin

Freud’s last Hypnosis, a neuro-interactive 360 movie for EMOTIVE VR

Presentation of the ongoing project Emotive VR prototype, an innovative form combining VR and EEG headsets. A neuro-interactive omnidirectional movie has been realized, visualized in Virtual Reality (VR) Head-Mounted Display (HMD). During the visualization, the EEG signals are recorded and analyzed in real time. Some visual effects and an interactive music vary according to the emotional state of the viewer.

Marie-Laure Cazin is a Fine Arts teacher in the High school of Arts and Design ESAD-TALM (France) and in Paris 1 Panthéon-Sorbonne. Part of the Enactive Virtuality Research Group, in BFM, University of Talinn, she is currently completing a PhD in Aix-Marseille University (France) on Cinema and Neurosciences. As an artist and a filmmaker, she has developed many experimental cinematic prototypes, using digital tools to create a live interaction between the film and performers or spectators. She collaborated with scientists for art-science projects, working with brains’ datas of emotions in her last interactive projects.

See projects on line (Fr)

Sound designer Matias Harju webpages (Eng

EMOTIVE VR documentation online (Fr)

2 TALKS on EMOTIVE VR by Marie-Laure Cazin (ESAD-TALM, France)

Visiting lecture at Aalto University, Aalto Studios, organised by Virtual Cinema Lab & Enactive Virtuality Lab, January 30, at 14-15

January 30, at 14-15 Place: N-416, BFM, Narva Mnt 27, Nova Building, Tallinn University.

 

EEVR #21 Community meeting @SuperNova Kino Dec 15

TIME Dec 15, Noon

LOCATION SuperNova Kino, room 406, 4th floor, Narva mnt 27

 

An inspiring EEVR community event organised by MEDIT, including presentations, vivid discussions, technical and artistic demos with highlights by visiting  Finnish media artist Hanna Haaslahti (middle) and producer Marko Tandefelt (right).

Announcement by Madis Vasser:

EEVR #21 will once again find itself in familiar territory on the fourth floor of the BFM school in Tallinn, but this time around our host is MEDIT – TLU Center of Excellence in Media Innovation and Digital Culture. We’ll be mixing film, photogrammetry, and some very interesting hardware. Everyone interested in VR/AR are very welcome! The event is free, but do click the attend button early if you plan to show up! Go to FB.

On the schedule:
* Hanna Haaslahti (http://www.hannahaaslahti.net/) – some cool photogrammetry projects
* Madis Krisman & Johannes Kruusma (Avar.ee) – some more cool photogrammetry projects
* Rein Zobel (MaruVR.ee) – VR Days 2018 recap etc

Demos:
* State of Darkness VR – Enactive Virtuality Research Group
* Magic Leap (curtesy of https://www.operose.io/)
* “Hands-on” with some prototype hardware (top secret)

 

Highlighting:
CAPTURED

Captured is a narrative simulation about social injustice where your digital double has a role to play. In the installation, people are captured as 3D Avatars who become actors in a scenario where individual freedom is taken over by collective instincts.

Team

 

 

 

 

 

Hanna Haaslahti is a Finnish media artist working with ideas from technological theater, expanded image and interaction. She holds MFA from Medialab in University of Arts and Design Helsinki (Aalto). Currently Hanna Haaslahti lives and works in Helsinki. She has been artist-in-residence at MagicMediaLab, Brussels (2000), Nifca NewMediaAir, St.Petersburg (2003), Cité International des Arts, Paris (2008) and SculptureShock organized by Royal British Society of Sculptors, London (2015). She has received honorary mention at Vida 6.0 Art and artificial life-competition (2003) and was selected in 50 best category in ZKM Medien Kunst Preis (2003). She has received the most prestigious Finnish media art award, AVEK-award (2005).

 

Marko Tandefelt is a Helsinki based concept designer, educator and musician with extensive experience in art, design, media and technology fields. Among his interests are: Concept design, sensorbased interface prototyping, immersive multisensory cinema, and experimental visualization systems.

Marko has lived in New York for 20+ years, working at companies such as NEC R&D Labs, ESIDesign, Antennadesig and the Finnish Cultural Institute. During 2007-2015 Marko worked as the Director of Technology & Research/Senior Technology Manager at Eyebeam Art & Technology Center. Marko taught Masters Thesis courses at Parsons School of Design MFADT program in New York from 2001 til 2016.

In his native Helsinki Finland, Marko has worked since 2016 as a Technology Consultant and Producer in various interactive projects, including Hanna Haaslahti’s realtime 3D Body scanning installation system “Captured”. Marko works currently at Kunstventures as a media art producer, concept designer and prototyper.

Marko holds a B.M. degree Summa Cum Laude in Music Technology from NYU, and a Master’s degree from NYU Tisch School of the Arts Film & TV School Interactive Telecommunications Program ITP. He is a longtime member of ACMAESIEEESIGGRAPH, and SMPTE, and has worked as a paper reader and jury member for SIGGRAPH and ACE conferences.