A talk at SCSMI conference June 9-12, 2021

Title: Dialogue between neuro- and pheno-dynamics of film viewing experience

https://scsmi-online.org/conference

Tikka, Pia and Rosic, Jelena

One of the main questions put forward by neuro-phenomenology (Varela 1996) is how to bring into a frui\ul dialogue the two to allegedly incommensurable domains of science, namely the one unraveling neural functions of being-human in the world (neuro-dynamics), and that describing the experience of being-human in the world (pheno-dynamics). As it seems in the light of current literature, the main challenge lies in the identification of the mutual constraints (ibid.), this is, the domain-specific conditions on both fields that would allow for reciprocally fruitul dialogue. By discussing phenomenologically informed reflections and corresponding findings of a neurocinematic study we aim to apply such an interdisciplinary dialogue in the domain of film studies. We argue that neurocinematic methods can be optimised with specifications provided by phenomenological inquiry.

References
1. Greene, B. (1999). The Elegant Universe: Superstrings, Hidden Dimensions, and the Quest for the Ultimate Theory. New York and London: W.W. Norton & Company.
2. Kauttonen, J., Hlushchuk, Y., Jääskeläinen, I. P., & Tikka, P. (2018). Brain mechanisms underlying cue-based memorizing during free viewing of movie Memento. NeuroImage, 172, 313–325.
3. Memento (2000). Directed by Christopher Nolan. US: Summit Entertainment & Team Todd.
4. Petitmengin C. (2006). Describing one’s subjective experience in the second person: An interview method for the science of consciousness. Phenomenology and the Cognitive Sciences, 5(3-4), 229–269.
5. Varela, Francisco J. (1996). Neurophenomenology. Journal of Consciousness Studies 3(4), 330–349.

Panelist in Moscow Round table The Art of Moving Images Today and Forever – Dec 18

Pia Tikka 
NETWORK PROJECT-FORECAST PRO&CONTRA – three days in Moscow, Dec 16-18
 
«MEDIA ART 2020–2040»
MediaArtLab is celebrating the 20th anniversary of the PRO&CONTRA network project «MEDIA ART 2020–2040», which will bring together the pioneers of the world media art in the format of discussions-forecasts and online exhibition. The Media Forum is a festival consistently exploring contradictions and interconnections of cinema and video art.
DECEMBER 18,  7 PM (GMT+3)
 
Round table The Art of Moving Images Today and Forever 
 
2020 has transferred all cultural activities to the network. Cinema and video are watched the same way now: on a computer sitting on a sofa. We now have the audience from all the corners of the world that we have never been aiming for — together with a tactile hunger and general screen fatigue. It seems that now it is the time to talk about the art of moving images — what it has become and what it will be in the future. 
Moderator: Olga Shishko (Russia), curator, founder of the MediaArtLab.
Participants: Pia Tikka (Estonia), Martin Honzik (Austria), Erkki Huhtamo (Finland/USA), Boris Debackere (Belgium/Netherlands), Olesya Turkina (Russia), Andrey Velikanov (Russia), Miloš Vojtěchovský (Czech Republic), Peter Weibel (Austria), Olia Lialina (Russia), Christa Sommerer (Austria) and Laurent Mignonneau (France), Bjørn Melhus (Germany/Norway), Shelly Silver (USA), Raymond Bellour (France), Kathy Rae Huffman (USA), Alexandra Dementieva (Russia/Belgium).

The event will be held in Zoom in Russian and English with simultaneous translation. If you want to use the translation, please, register via: https://mediaartlab-org.timepad.ru/event/1505852/

 

Attached, please, find the full program of the event, duration up to 2 hours.
The links to the follow the Discussion December 18. 

Facebook event: https://www.facebook.com/events/439832857035358

###

 FULL PROGRAM

 

See below

 

NETWORK PROJECT-FORECAST PRO&CONTRA 

«MEDIA ART 2020–2040»

MediaArtLab is celebrating the 20th anniversary of the PRO&CONTRA network project «MEDIA ART 2020–2040», which will bring together the pioneers of the world media art in the format of discussions-forecasts and online exhibition.

FULL PROGRAM

DECEMBER 16, 7 PM (GMT+3)

Round table “Media Art: Communication Shaping the Future”

DECEMBER 16, 9 PM (GMT+3)

Opening of the online exhibition “back forward rewind” on the website mediaartlab.ru

DECEMBER 18, 7 PM (GMT+3)

Round table “The Art of Moving Images Today and Forever”

DECEMBER 18, 9 PM (GMT+3)

Zoom-party in honor of the 20th anniversary of MediaArtLab

DECEMBER 16 /// 7 PM (GMT+3)

Round table

Media Art: Communication Shaping the Future

Together with the growth of the Internet, the end of the 20th century brought us new forms of art that explore how technologies changed our world and, more importantly, how a man changed. It is only logical that this new art could exist in the digital sphere only and use most experimental developments as its instruments.MediaArtLab came to be as a platform that started to look for a way to communicate with such art, to explain it to the audience, to help professionals speak the same language with artists, who use radically different aesthetic criteria. Now that digitalization of culture has become a common place, it seems symbolic to celebrate the anniversary of the MediaArtLab with a discussion on the subject that was topical the year it was born and became pretty much the most crucial for art today.What impact does the media have on our ability to communicate without distortion of a meaning? What limitations can we never overcome neither in virtual reality nor in imaginative spaces? What is going to happen to freedom of speech on the Internet of late capitalism in five or more years?

Moderators: Anna Bouali (Russia), curator, producer for MediaArtLab; Arjon Dunnewind (The Netherlands), artist, researcher, founder of the IMPAKT festival.

Participants: Luchezar Boyadjiev (Bulgaria), Dmitry Bulatov (Russia), George Drivas (Greece), Marina Gržinić (Slovenia), JODI (Belgium), Almagul Menlibayeva (Kazakhstan), Alexey Shulgin (Russia), Rasa Šmite and Raitis Šmits (Latvia), Olga Shishko (Russia), Andrey Velikanov (Russia).

The event will be held in Zoom in Russian and English with simultaneous translation. If you want to use the translation, please, register via: https://mediaartlab-org.timepad.ru/event/1505842/. If you do not need the translation, please, join the broadcast on the website of the project.

MEDIAARTLAB.RU

«MEDIA ART 2020–2040»

DECEMBER 18 /// 7 PM (GMT+3)

Round table The Art of Moving Images Today and Forever 

The most important project of the MediaArtLab is the Media Forum, a festival consistently exploring contradictions and interconnections of cinema and video art which have undergone a serious revision in 2020 with the transfer of all cultural activity to the network. It turned out that both cinema and video are watched the same way now: on a computer sitting on a sofa. We now have the audience from all the corners of the world that we have never been aiming for — together with a tactile hunger and general screen fatigue. It seems that now it is the time to talk about the art of moving images — what it has become and what it will be in the future. How do we re-define our cultural life in isolation in the light of restrictions? Will there appear new online-cinemas that expand our experience of the moving image and bring us back the experience of care and touch? Great epidemics, pandemics and wars have always come together with dramatic changes in art, what changes can we expect due to COVID-19? What representations of isolated body and sickness can be found in the moving image? What are the formal and imagined strategies adopted by the artists of the past and present to reflect the conditions of the pandemic? Will we succeed in slowing down the flow of images that overwhelms us? 

Moderator: Olga Shishko (Russia), curator, founder of the MediaArtLab.

Participants: Martin Honzik (Austria), Erkki Huhtamo (Finland/USA), Boris Debackere (Belgium/Netherlands), Olesya Turkina (Russia), Andrey Velikanov (Russia), Miloš Vojtěchovský (Czech Republic), Peter Weibel (Austria), Olia Lialina (Russia), Christa Sommerer (Austria) and Laurent Mignonneau (France), Bjørn Melhus (Germany/Norway), Shelly Silver (USA), Raymond Bellour (France), Kathy Rae Huffman (USA), Alexandra Dementieva (Russia/Belgium), Pia Tikka (Finland).

The event will be held in Zoom in Russian and English with simultaneous translation. If you want to use the translation, please, register via: https://mediaartlab-org.timepad.ru/event/1505852/. If you do not need the translation, please, join the broadcast on the website of the project.

NETWORK PROJECT-FORECAST PRO&CONTRA

Online-exhibiiton “back forward rewind”

It is quite symbolic that—due to obvious reasons—the anniversary exhibition of MediaArtLab takes place online, in the virtual space. After all, the lab was established in the 1990s precisely for exploring and conceptualizing the digital environment, which has been engulfing humanity deeper and deeper. As an open platform, MediaArtLab has built an international community of artists and invites them to reflect on the new reality today. “back forward rewind” is an in-depth review of themes and artistic methods developed by MediaArtLab over twenty years of its work, a lens to convey the artists’ view of the past, the future, and back to the present. Among them are utopias, environmental problems, anxiety, and dreams. The exhibition title suggests a free surfing through artworks—as if they were frames of an elusive fluid world,—and through imagination of the artists, each of them having contributed to the image of contemporary media art.

Participants: Tanya Akhmetgalieva (Russia), The Blue Soup (Russia), Alexandra Dementieva (Russia/Belgium), George Drivas (Greece), Omer Fast (Israel), William Hooker and Phill Niblock (USA), JODI (Belgium/The Netherlands), Sergey Kishchenko (Russia), Olia Lialina (Russia), Katherine Liberovskaya (Canada/USA), Bjørn Melhus (Germany/Norway), Almagul Menlibayeva (Kazakhstan), Csaba Nemes (Hungary), Marnix de Nijs (The Netherlands), Kenji Ouellet (Canada/Germany), Shelly Silver (USA), Rasa Šmite and Raitis Šmits (Latvia), Christa Sommerer and Laurent Mignonneau (Austria/France), Eve Sussman and Simon Lee (USA), Miloš Vojtěchovský (Czech Republic), Martin Zet (Czech Republic).

The exhibition will be available on the website mediaartlab.ru from 21:00 (GMT + 3) December 16, 2020 to January 10, 2021

MEDIAARTLAB.RU

«MEDIA ART 2020–2040»

DECEMBER 18 /// 9 PM (GMT+3)

Zoom-party

Right after the end of the round table, Zoom will become a venue to congratulate MediaArtLab on its anniversary, to exchange memories, hopes and greetings from different parts of the world. The central theme of the party is a reunion of old friends and partners. There will be no strict regulations and rules, but there will be live interventions of people united by art and the network. Master of Ceremonies: Olesya Turkina (Russia). Among the special projects of the party are:

Olia Lialina /// Best Effort Network (2015/2020)

The piece reveals the process of sending and receiving datasets over computer networks. In her work, Olia is riding a carousel, and if the vision disappears, it means that the site (best.effort.network) is loaded on another browser. Olia will appear again when it is your device’s turn to receive the dataset. Zoom-performance will make the process of migration of information, images, and viewer’s attention visible. Each partier can offer his/her window to the artist to wander around…

Tanya Akhmetgalieva /// Masks (2020)

Creative thinking is like a filter an artist uses to perceive the reality. This is the way Van Gogh’s famous coloristic vision worked, and the same way new media artists use media as a lens to refract and reflect digital images. Tanya’s works create a distinctive psychedelic universe that one can try on during the party. Her masks can be put on and took off during the party, or they can be exchanged and used to distinguish like-minded people and push the limits of ordinary… Was not it the main reason for inventing the parties?

Andrei Silvestrov /// Jubilee Romance (2020)

Music by Iraida Yusupova with lyrics by Mirkakson (Russian for Life as a Dream)

A musical tribute to the anniversary of the MediaArtLab and to the memory of Vladislav Mamyshev-Monroe.“Jubilee is the main word to define the late Soviet times. When we were kids, everything was “jubilee”—avenues, restaurants, gastronomes, cookies. But it was usually unclear whose and what’s jubilee it was. The piece combines different states of mind: nostalgia for the childhood, horrors of the diluted consciousness of the late Soviet era and acute feeling of inconsistency between a vibrant institution that is the MediaArtLab and a charnel notion of Jubilee”. Andrei Silvestrov

Vladislava Berezina, Marina Blinova, Anastasia Korotkova, Evgeny Kruglov, Svyatoslav Oleinik, Maria Romanova, Alexey Shulgin /// Discrete Therapy (2020)

Under new circumstances, we are looking for a language of safe cooperation. Having reconsidered musical improvisation, Alexei Shulgin and a team of musicians exposed therapeutic aspects of an improvisational act, in which the image of a musician (composer) finally dissolves into the stream of network sound. Interaction based on the intuition—established in the process of music-making—calls into question the notion of authorship and audience participation: each participant of the sessions is invited to take on the role of both a musician and a sensitive listener.

All the instructions for online-performances will be shared with the registered participants shortly before the party.

NETWORK PROJECT-FORECAST PRO&CONTRA

MEDIAARTLAB.RU

The project is supported by Trust For Mutual Understanding 

Contact: mediaartlab@mediaartlab.ru

Keynote at Transdisciplinarity in Science and Arts UFSM, Brazil 22 Oct 2020

Keynote speaker at The Organizing Committee of the Transdisciplinarity in Science and Arts – Capes Print Symposium at  UFSM, Brazil

20 – 22. Oct 2020
Pia Tikka
Virtuality by enaction: Imaginary worlds beyond technology


Humanlikeness is in the eye of the beholder, not in the machine. My argument is that human encounter with an artificial human relies on the mind’s simulation of human-to-human meetings, given similarly meaningful contexts. People have a cognitive drive, or tendency to anthropomorphize intentions and behaviours of humans to beings and things they interact with, be they cats, dogs, vacuum cleaner robots, or abstract geometrical shapes. Reflecting against the human individual’s own experiences, they see emotions, intentions, hidden motivations everywhere. This is the human way to create virtuality, and it comes both via individual bodily experience in life situations as well as evolution of the genre. Thanks to it, human mind is capable of reaching beyond the known physical worlds, to imagine the unimagined, as made obvious, for example, by science fiction. In my creative work of authoring narrative encounters with artificial humane characters, the concept of humanlikeness itself is assumed to be a psychological construct of the human participant. Thus, the tumblestones on the way of implementation of artificial humans may not be the limitations of the technology but rather the characteristics of the bio-cultural humans themselves. My talk concludes with a particular focus on people who are not able to go out, hug trees, play tennis, and people who are tight to their bed. For them, virtuality by enaction means engaging with other humans in technologically augmented worlds. Application of artificial humans in the social and medical fields may provide yet unseen benefits – and dangers – beyond the imaginative powers of human minds.

The symposium is being organized by the Capes-PrInt Project’s researchers belonging to six postgraduate programs1 from the Federal University of Santa Maria (UFSM, Brazil).

Accepted talk – the 8th ECREA conference (postponed to 6-9 September 2021)

New dates for the 8th ECREA conference: 6-9 September 2021

Dear ECC 2020 conference applicants, dear ECREA members,

We would like to inform you that in consultation with the Local Organising Committee, the ECREA Executive Board has approved new dates for the 8th European Communication Conference: 6-9 September 2021. The conference was scheduled for 2-5 October 2020 but we had to make the uneasy decision to postpone. The different timelines and strategies of gradual withdrawal of pandemic prevention measures adopted by individual European countries have made it impossible to organise the event according to our standards of academic quality and hospitality.

The conference calendar will be revised and new important dates will be announced in the conference website.

We are looking forward to seeing you in Braga from the 6 to 9 September 2021.

The submission: ECC20-1152 title Addressing loneliness by means of enacted co-presence in XR  has been accepted to the 8th European Communication Conference to be held in Braga, Portugal, October 2-5, 2020.

Braga, Portugal ECC Abstract submitted tikka et al.

https://www.ecrea2020braga.eu

Addressing loneliness by means of enacted co-presence in XR
Authors Pia Tikka1, Gholamreza Anbarjafari Shahab2, Doron Friedman3, Sergio Escalera4, Mauri Kaipainen5.
1University of Tallinn / BFM / MEDIT, Enactive Virtuality Lab, Tallinn, Estonia.
2University of Tartu, Intelligent Computer Vision iCV Lab, Tartu, Estonia.
3The Interdsiciplinary Center Herzliya, Sammy Ofer School of Communications / Advanced Reality Lab, Herzliya, Israel.
4University of Barcelona, Dept. Mathematics and Informatics / Computer Vision Center, Barcelona, Spain.
5Perspicamus Ltd, Company, Helsinki, Finland.
Abstract Text The very nature of the human species is social. Loneliness correlates with mental and physical ill-being within, for instance, the elderly, or people with disabilities, or other conditions causing reduced life-environment. Simultaneously, an increasing trend in the European lifestyle is to outsource taking care of such members of family into the hands of professional social and medical care. Yet, in the light of recent studies, loneliness can be considered a fatal condition. Loneliness reduces the ability to improve one’s life-conditions, motivation of taking care of one’s health, and affects negatively the functions of society. As an indication of the urgency of the matter, UK has even appointed a Minister of Loneliness. The issue dictates the need to figure out all plausible ways to fight loneliness. While human company must be the primary solution, other solutions must be considered to provide socio-emotional comfort to those who suffer of the lack of human accompaniment.

We propose storytelling and narratives as the key component of satisfactory social interaction. Stories told provide supportive structures for maintaining one’s identity and connectivity as part of the world. This talk takes a look at the intriguing question, whether advanced audiovisual technologies which allow immersive interactive experiences within virtual narratives, in some form, might contribute to relieve this sore issue. To emphasize, immersive technologies, here, VR/AR/XR, cannot as such provide fully satisfactory solutions for complex human issue of loneliness. However, as a range of solutions for socially assistive robot technologies have already been proposed by others, it may be appropriate to balance the so far technology-dominated discussion with the deeply human approach of storytelling. The talk outlines efforts to combine the art of interactive audiovisual storytelling with already existing advanced technologies to explore the interconnections between loneliness and technology. It discusses empowering solutions to loneliness, while being mindful of technological determinism.

ECREA’s Executive Board and the Local Organizing Committee of the 2020 ECC in Braga are closely monitoring the rapidly evolving COVID-19 pandemic as we are concerned about the health and well-being of our members and conference attendees. The conference dates (2-5 October, 2020) remain unchanged at the present time but we wish to announce changes to the deadline for the acceptance of invitations and the registration period to take account of this period of uncertainty and give you more time to make decisions about attendance. We would greatly appreciate it if you could log in through the link below and confirm or decline the presentation of your paper at the conference. The new deadline for your decision is June 15, 2020. Registration will open on June 15, 2020 and the early bird registration will be correspondingly extended. To reiterate, our intention at present is to go ahead with the physical conference in October but we will review this on an ongoing basis as well as engaging in contingency planning. We are not contemplating a virtual conference as an alternative to the physical conference.

Please take care of yourself, your family and your loved ones. Further updates will follow in due course.

ABSTRACT REVIEW RESULTS:

Link: https://www.czech-in.org/cmPortalV15/Portal/ECC20/normal

 

 

NECS conference – Panel on “Transitions: Moving Images and Bodies”

Paper Presentation accepted to NECS conference – Postponed 2021 (covid-19)

Transitions: Moving Images and Bodies

18–20 June 2020
Hosted by the University of Palermo

Panel members: Ian Christie, Ana Olenina, Julia Vassilieva, Pia Tikka

Conference cancelled due to cover-19.

Pia Tikka:
 
Luria-Eisenstein experiment of embodiment re-enacted in virtual reality 
This talk discusses the practical revival of the psychological experiment that Alexander Luria and Sergei Eisenstein conducted a century ago into a virtual reality (VR) setup. The experiment, that applied hypnosis to subjects in order to study the linkage between sensorimotor behavior and mental states, was rediscovered by Julia Vassilieva in 201#.
The talk has several goals: 
(1) To highlight the parachronic nature of theoretical discoveries: As proposed in my Enactive Cinema: Simulatorium Eisensteinense (2008, 42), theoretical ideas have the tendency to re-emerge anew in cycles, adapted to the current context again and again. Even today’s embodied mind approach has its roots deep in the theoretical ideas of historical practitioners in arts and sciences, such as Luria and Eisenstein. 
(2) To address significant paradigmatic overlaps: The re-enacted experiment allows identifying common grounds between the psychoanalytical ideas as it was conceived of as in the Luria-Eisenstein experiment and the neuro-phenomenological approach introduced by Francisco Varela in 1996. Furthermore, it allows relating Raymond Bellour’s idea of the hypnotic nature of cinematic experience (2009) to the experience of immersion in virtual reality settings, as also discussed recently by Marie-Laure Cazin (unpublished thesis 2020). 
(3) To reconfigure the practical set-up of the Luria-Eisenstein experiment by means of VR with a focus on comparing the methodologies of producing immersive experience in their time and today.
In sum, following the original protocol reported by Luria and Eisenstein, the re-enacted experiment extrapolates the theoretical ideas of Eisenstein-Luria collaboration onto the 21st century art-science context.

https://necs.org

SEMINAR ON ENACTIVE STORYTELLING IN NEUROMARKETING (to be announced 2021)

BOOSTING COMMERCIAL AND SOCIETAL-AWARENESS CAMPAIGNS WITH PERSONALIZED EXPERIENCES

Tallinn University

(Postponed to fall 2021 due to covid-19)

The Seminar day is designed for professionals working with commercials and social-awareness campaigns.

The aim of the seminar is to cultivate new ideas for designing personalized media messages by means of enactive storytelling. Stories are the key to human mind, emotions, and social behavior, is it in politics, shopping, or bringing up our kids. Stories allow people to justify their decisions to the others, but, perhaps even more importantly, to themselves.

These stories one makes up are simultaneously inter-personally shared and very personal. And this is where the professional business of storytelling for commercial and social media messages comes onboard.

The speakers with expertise from the field provide understanding of enactive storytelling, the state of the art on neural and physiological methods, and recent trends in neuromarketing. The talks spark fresh insights to challenging topics of (a) designing personalized experiences and (b) measuring personal experience data.

The full day program with lectures and Q&As on elaborated campaign concepts equip the participants with an inspiring package of new ideas to take back to their daily practice.

The participants will have access to knowledge on:
  • Principles of enactive storytelling
  • Recent trends in neuromarketing
  • Real-time biofeedback in designing interactive content
  • Interdependence between human experience, content of media, and physiological measures

 

SPEAKERS

 

 

 

 

KEYNOTE: ERIK BÄCKMAN Partner, Strategy Director, Miltton

 

 

Erik Bäckman (MA) has 30 years of experience in strategic communication, media and journalism. He works at Finland’s biggest communication agency with leadership training, strategy, branding and crisis communication. Prior to Miltton, Erik has worked as head of strategy, head of media research and concept development and as a TV news journalist at the Finnish national broadcaster YLE. His very practically oriented approach to storytelling is based on the current findings of psychological and neuropsychological research.


 

KAIDI REEDE, Consumer and Market Research Manager, Initiative

Kaidi Reede is a consumer and market research manager in media agency Initiative, Tallinn, Estonia. Before joining Initiative 3 years ago she worked as a research expert in Kantar Emor.
Kaidi holds the Master of Social Sciences (psychology and organizational behavior, Tallinn University). Psychology studies and experience in research led to understanding that people do not always behave as they say and we process a lot of information unconsciously. This is where the interest towards neuromarketing started and in 2012 Kaidi was issued a neuromarketing researcher certificate by neuromarketing agency NeuroHM. Since that time Kaidi has conducted numerous neuromarketing surveys in Estonia using different methodologies like EEG, GSR, facial coding, eye-tracking and reaction time measurement. The most recent neuromarketing study concerned alcohol visibility in the shops before and after the restrictions on displaying alcoholic drinks passed into law in June 2019. Kaidi has also performed on neuromarketing topic at different conferences and as a guest speaker in universities.

 

 

 

HEIDI REINSON, Senior Consultant in Behavioural Sciences, Kanta Emor

Heidi Reinson started her career in marketing and brand management, working in The Coca-Cola Company and Valio Baltics. She soon realised that her degree in Economics is not enough to fully understand the consumer. Her interest in the scientific background of consumer behaviour led to her MSc studies in Cognitive and Decision Sciences at University College London (UCL). After UCL, Heidi’s mission has been to combine the two distinct research areas – marketing and cognitive science – in the most practical ways. Heidi was the first in the Baltics to conduct neuromarketing studies (spring 2012) and has been active in popularizing behavioural sciences’ application in the region. She has presented at various conferences in the Baltics (incl TEDxRiga 2015), Finland and Austria as well as written popular science articles. Since 2013, she also teaches Economic and Consumer Behaviour at the Stockholm School of Economics in Riga.


 

PIA TIKKA, Filmmaker, Research Professor, Enactive Virtuality Lab, TLU

Dr. Pia Tikka is a professional filmmaker and EU Mobilitas Research Professor at the Baltic Film, Media, Arts and Communication School (BFM) and MEDIT Centre of Excellence, Tallinn University. She holds the honorary title of Adjunct Professor of New Narrative Media at the University of Lapland. Prior to her joining BFM, she was the Principal Investigator for the NeuroCine project  (2010-2017)  at Aalto University, Finland, contributing also to the neuroeconomics in NeuroService project at the Laurea University of Applied Sciences (2014–2015). In 2010, she was a Fulbright scholar in the Institute for Multimedia Literacy at the University of Southern California and a researcher in residency in Neuroaesthetics at the Minerva Foundation, Berkeley, US. She was a lecturer in Film Theory and Film Analysis at the Baltic School of Film and Media (2006-2007). As a filmmaker, Pia has directed the feature films Daughters of Yemanjá (1996), Sand Bride (1998), several interactive media projects, and published on the topics of enactive media, including her book “Enactive Cinema: Simulatorium Eisensteinense”(2008). She holds degree of Graphic Designer in Advertising, and has a decade long work experience in advertising and concept designing. Currently, her Enactive Virtuality research group studies psychophysiological and emotional basis of cinematic systems, storytelling and creative imagination.

 

 

 

PROGRAM (t.b.c.)

9:30 Registering & Mingling

9:50 Opening of seminar 

10-11 Enactive storytelling – Pia Tikka

The lecture binds together the storytelling as driving cognitive dynamics of decision making and ‘enactive’ as unconscious interaction between a person and media. A set of case studies highlight the interdependence of narrative sense-making and personalized media experiences.

11-12 Neuromarketing in practice – Kaidi Reedi

The first hand insights to neuromarketing methods used in Estonia, highlighted with case studies. The pros and cons of methods used in real life environments and laboratory settings are discussed, including eye-tracking, valence/arousal measures, electroencephalography (EEG), reaction time measurement and emotional coding surveys.

12:00-13:00 Lunch

13:00-14:00 Nudging – a toolbox for marketing professionals and policy makers– Heidi Reinson

The presentation will give an overview of human decision making processes and inspire you to use behavioural insights in designing marketing activities and social interventions. She will combine academic research findings with real life examples.

14-14:15 Case: (t.b.c.)

14:15-14:30 Case: (t.b.c.)

4:30-14:45 Case: (t.b.c.)

14:45-15 Coffee break

15-17 Engaging storytelling – Erik Bäckman

How can you engage people with storytelling that conveys your message and involves people in co-creating the story and making it their own? A practical introduction to applying classical storytelling structures and tools in dialogue with your audience.

17-18 Panel and open discussion

New challenges and ethical implications – sustainability, big data, privacy, and other issues

 

Changes in program may occur.

 

 

 

ORGANIZING TEAM

Organizer: Pia Tikka, research professor, Enactive Virtuality Lab, Center of Excellence in Media Innovations and Digital Culture MEDIT, BFM, TLU
Seminar assistant: Andreas Unt, video-marketing specialist in BRANDEM employer branding agency, Estonia.
Creative Lab: Ermo Säks, manager
Consultation: Tiina Hiob, Lecture of Advertising theory, BFM, TLU; Katrin Sigijane, Creative Lab, MEDIT, BFM, TLU

COURSE FEE

220 euros

Accommodation and meals are not included in the the price.

CONTACT FOR MORE INFORMATION

pia.tikka@tlu.ee

A talk at the Forum on Arts & Social Robotics in Hong Kong

Invited talk by Pia Tikka at the Hong Kong Forum Nov 2, 2019.

Hong Kong Baptist University will be partnering with the Consul General of France and the Alliance Francaise to mount an exhibition and a forum, October 31 – November 2, 2019.

The exhibition will focus on the work of the French artist Yves Gellie, specifically his photographs and films related to social robotics and artificial empathy. (t.b.c.)

Hong Kong offers possibilities to play with Sophia from Hanson Robotics.

 

Affective Computing ACII 2019 conference Cambridge

 

The 8th International Conference on. Affective Computing & Intelligent Interaction ( ACII 2019). 3rd-6th September, 2019. Cambridge, United Kingdom.

Enactive Virtuality team has two abstracts accepted for multidisciplinary Special Tracks :

(1) Neural and Psychological Models of Affect and (2) Technological and Biological Bodies in Dialogue: Multidisciplinary Perspectives on Multisensory Embodied Emotion and Cognition.

Image: Jelena Rosic in action during an TLU ‘s internal pre-presentation of the  ACII conference talk “Phenomenology of the Artificial” by Kosunen,  Rosic, Kaipainen and Tikka,