Biofiction -panel: Neurotechnology and how it will shape our future bodies April 8, 2021

BIO·FICTION

Neurotechnology and how it will shape our future bodies

The BIO·FICTION Science Art Film Festival is one of a kind: It’s a creative and boundary-crossing event with a program filled to the brim with content exploring cutting-edge emerging sciences – in the present, but also in possible futures. https://bio-fiction.com/

BIO·FICTION Panel

8 Apr 2021 19:00 — 21:00

 

BIO·FICTION Panelist (in image)
with Riitta Hari, Pia Tikka, Markus Schmidt and Kasperi Mäki-Reinikka (moderator)
Thursday, April 8, 19–21h (Finnish time, UTC+2)
via Zoom | in English

Neurotechnology and how it will shape our future bodies is the underlying question of the BIO·FICTION Science Art Film Festival. For the kickoff of the Helsinki edition, where we will show a selection of nine films, all of which have been awarded or screened at the festival, we invite you to join the BIO·FICTION online panel. During it, Kasperi Mäki-Reinikka will discuss together with festival director Markus Schmidt, neuroscientist Riitta Hari and artist Pia Tikka neurotechnology and its current and potential impact on society.

Join the panel via Zoom: https://us02web.zoom.us/j/83861833745

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Riitta Hari MD PhD is Professor Emerita of Systems Neuroscience and Human Brain Imaging at Aalto University, Finland. She has been developing magnetoencephalography (MEG) for tracking millisecond-scale activation sequences in the human brain, providing fundamental insights into human sensory, motor, cognitive, and social functions in both healthy and diseased individuals. Hari is Academician of Science in Finland since 2010 and member of the National Academy of Sciences USA since 2004. She currently attempts to bridge art and neuroscience without privileging either.

Kasperi Mäki-Reinikka is a Helsinki-based media artist, art educator and researcher working with technological notions of sense. As part of interdisciplinary Brains on Art collective his practice is informed by collaboration with scientists and researchers and the friction between art and science. Mäki-Reinikka is a board member of the Bioart Society, a foil fencer and a teacher of Art and Artificial Intelligence in Aalto University. Mäki-Reinikka is writing an artistic dissertation on interdisciplinary art and its possibilities to discuss changes in human-machine relation. Since August 2020, Mäki-Reinikka has been teaching art in Kallio Upper Secondary School of Performing Arts.

Dr Markus Schmidt founded Biofaction, a technology assessment, science communication and art-science company in Vienna, Austria. With a background in electronic engineering, biology and risk assessment, he carried out environmental risk assessment and public perception studies in various fields, such as GM-crops, nanotechnology, converging technologies, and synthetic biology. He has published over 35 peer-reviewed papers and three edited books about the future of life. In 2010, he helped to chart the field of xenobiology. Schmidt was part of the FUTUREBODY project.

Dr Pia Tikka is a filmmaker and EU Mobilitas Research Professor at the Baltic Film, Media, and Arts School, Tallinn University. She is a founder of NeuroCine research group that studies the neural basis of storytelling. She has published widely on the topics of enactive media, narrative complex systems, and neurocinematics. A Fellow of the Society for Cognitive Studies of the Moving Image and a member of European Film Academy, her filmography includes international productions as well as fiction films, interactive films and VR films she has directed. Currently, she leads Enactive Virtuality Lab at Tallinn University.

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BIO·FICTION is part of the ERA-NET project FUTUREBODY and funded by the Austrian Science Fund (FWF: I 3752-B27). The BIO·FICTION programme at Bioart Society is funded via the Biofriction European collaboration project co-funded by the Creative Europe Programme of the European.

Enactive Virtuality Lab presents Dec 1, 2020 

Welcome. Please join us!

Enactive Virtuality Lab presents the on-going work in online seminar.

Date: Tuesday Dec 1, 2020 
Time: 09:30 -12:00 Helsinki
Zoom Meeting

VIDEO recording (not edited) Passcode: &%10sVN$

Program

9:30

Pia Tikka (Enactive Virtuality Team leader, MOBTT90)
Introduction

9:45

Mehmet Burak Yılmaz (doctoral student @BFM)
Emotional impacts of camera movements
Exploring the emotional effects of different camera movement techniques (dolly, Steadicam, handheld) and the direction of the movement. Conducting psychophysiological experiments where the viewers watch cinematographic scenes.

10:00

Robert McNamara (doctor in law; doctoral student @BFM)
The creative potential of cinematic game narratives for evoking empathy for asylum seekers.
Exploring machine learning in the asylum seeker narratives in the “Refugee Status Determinations”. Measuring types of empathy response in depicting child separation by immigration enforcement officers in game engine-based cinematic narratives.

10:15

Debora Conceição Firmino De Souza (MA Thesis @DTI)
Humanizing interactions at the Border Control 
Drawing upon topics of HCI and game development, the study investigates the emotional states elicited by interactions with anthropomorphic Virtual Agents at the Border Control.

10:30

Ats Kurvet (computer graphics specialist)
Creating digital humans on a budget
The challenges and options when creating the visual component for avatars/digital humans.

10:45  

Valentin Siltsenko (research assistant)
Real-time text to speech synthesis 
Synthesizing natural sounding human speech with ability to set the emotion of the speaker.

11:00  

Abdallah Sham (doctoral student @DTI)
Machine learning in dyadic human – artificial agent interaction
Exploring the implementation of machine learning to training virtual human behaviour.

 11:15

Ermo Säks (doctoral student @BFM)
Storytelling in Cinematic Virtual Reality: The role of cinematographic techniques in evoking immersion in virtual environments
Using practical research methods this doctoral project seeks the cinematic techniques feasible to increase the perceived immersion in Cinematic Virtual Reality (CVR) where the user’s main agency is to look around in a narrative story-based CVR drama experience that features a beginning, middle, and end.

11:30-12:00

Discussion
 

Open for public!

SEMINAR ON ENACTIVE STORYTELLING IN NEUROMARKETING (to be announced 2021)

BOOSTING COMMERCIAL AND SOCIETAL-AWARENESS CAMPAIGNS WITH PERSONALIZED EXPERIENCES

Tallinn University

(Postponed to fall 2021 due to covid-19)

The Seminar day is designed for professionals working with commercials and social-awareness campaigns.

The aim of the seminar is to cultivate new ideas for designing personalized media messages by means of enactive storytelling. Stories are the key to human mind, emotions, and social behavior, is it in politics, shopping, or bringing up our kids. Stories allow people to justify their decisions to the others, but, perhaps even more importantly, to themselves.

These stories one makes up are simultaneously inter-personally shared and very personal. And this is where the professional business of storytelling for commercial and social media messages comes onboard.

The speakers with expertise from the field provide understanding of enactive storytelling, the state of the art on neural and physiological methods, and recent trends in neuromarketing. The talks spark fresh insights to challenging topics of (a) designing personalized experiences and (b) measuring personal experience data.

The full day program with lectures and Q&As on elaborated campaign concepts equip the participants with an inspiring package of new ideas to take back to their daily practice.

The participants will have access to knowledge on:
  • Principles of enactive storytelling
  • Recent trends in neuromarketing
  • Real-time biofeedback in designing interactive content
  • Interdependence between human experience, content of media, and physiological measures

 

SPEAKERS

 

 

 

 

KEYNOTE: ERIK BÄCKMAN Partner, Strategy Director, Miltton

 

 

Erik Bäckman (MA) has 30 years of experience in strategic communication, media and journalism. He works at Finland’s biggest communication agency with leadership training, strategy, branding and crisis communication. Prior to Miltton, Erik has worked as head of strategy, head of media research and concept development and as a TV news journalist at the Finnish national broadcaster YLE. His very practically oriented approach to storytelling is based on the current findings of psychological and neuropsychological research.


 

KAIDI REEDE, Consumer and Market Research Manager, Initiative

Kaidi Reede is a consumer and market research manager in media agency Initiative, Tallinn, Estonia. Before joining Initiative 3 years ago she worked as a research expert in Kantar Emor.
Kaidi holds the Master of Social Sciences (psychology and organizational behavior, Tallinn University). Psychology studies and experience in research led to understanding that people do not always behave as they say and we process a lot of information unconsciously. This is where the interest towards neuromarketing started and in 2012 Kaidi was issued a neuromarketing researcher certificate by neuromarketing agency NeuroHM. Since that time Kaidi has conducted numerous neuromarketing surveys in Estonia using different methodologies like EEG, GSR, facial coding, eye-tracking and reaction time measurement. The most recent neuromarketing study concerned alcohol visibility in the shops before and after the restrictions on displaying alcoholic drinks passed into law in June 2019. Kaidi has also performed on neuromarketing topic at different conferences and as a guest speaker in universities.

 

 

 

HEIDI REINSON, Senior Consultant in Behavioural Sciences, Kanta Emor

Heidi Reinson started her career in marketing and brand management, working in The Coca-Cola Company and Valio Baltics. She soon realised that her degree in Economics is not enough to fully understand the consumer. Her interest in the scientific background of consumer behaviour led to her MSc studies in Cognitive and Decision Sciences at University College London (UCL). After UCL, Heidi’s mission has been to combine the two distinct research areas – marketing and cognitive science – in the most practical ways. Heidi was the first in the Baltics to conduct neuromarketing studies (spring 2012) and has been active in popularizing behavioural sciences’ application in the region. She has presented at various conferences in the Baltics (incl TEDxRiga 2015), Finland and Austria as well as written popular science articles. Since 2013, she also teaches Economic and Consumer Behaviour at the Stockholm School of Economics in Riga.


 

PIA TIKKA, Filmmaker, Research Professor, Enactive Virtuality Lab, TLU

Dr. Pia Tikka is a professional filmmaker and EU Mobilitas Research Professor at the Baltic Film, Media, Arts and Communication School (BFM) and MEDIT Centre of Excellence, Tallinn University. She holds the honorary title of Adjunct Professor of New Narrative Media at the University of Lapland. Prior to her joining BFM, she was the Principal Investigator for the NeuroCine project  (2010-2017)  at Aalto University, Finland, contributing also to the neuroeconomics in NeuroService project at the Laurea University of Applied Sciences (2014–2015). In 2010, she was a Fulbright scholar in the Institute for Multimedia Literacy at the University of Southern California and a researcher in residency in Neuroaesthetics at the Minerva Foundation, Berkeley, US. She was a lecturer in Film Theory and Film Analysis at the Baltic School of Film and Media (2006-2007). As a filmmaker, Pia has directed the feature films Daughters of Yemanjá (1996), Sand Bride (1998), several interactive media projects, and published on the topics of enactive media, including her book “Enactive Cinema: Simulatorium Eisensteinense”(2008). She holds degree of Graphic Designer in Advertising, and has a decade long work experience in advertising and concept designing. Currently, her Enactive Virtuality research group studies psychophysiological and emotional basis of cinematic systems, storytelling and creative imagination.

 

 

 

PROGRAM (t.b.c.)

9:30 Registering & Mingling

9:50 Opening of seminar 

10-11 Enactive storytelling – Pia Tikka

The lecture binds together the storytelling as driving cognitive dynamics of decision making and ‘enactive’ as unconscious interaction between a person and media. A set of case studies highlight the interdependence of narrative sense-making and personalized media experiences.

11-12 Neuromarketing in practice – Kaidi Reedi

The first hand insights to neuromarketing methods used in Estonia, highlighted with case studies. The pros and cons of methods used in real life environments and laboratory settings are discussed, including eye-tracking, valence/arousal measures, electroencephalography (EEG), reaction time measurement and emotional coding surveys.

12:00-13:00 Lunch

13:00-14:00 Nudging – a toolbox for marketing professionals and policy makers– Heidi Reinson

The presentation will give an overview of human decision making processes and inspire you to use behavioural insights in designing marketing activities and social interventions. She will combine academic research findings with real life examples.

14-14:15 Case: (t.b.c.)

14:15-14:30 Case: (t.b.c.)

4:30-14:45 Case: (t.b.c.)

14:45-15 Coffee break

15-17 Engaging storytelling – Erik Bäckman

How can you engage people with storytelling that conveys your message and involves people in co-creating the story and making it their own? A practical introduction to applying classical storytelling structures and tools in dialogue with your audience.

17-18 Panel and open discussion

New challenges and ethical implications – sustainability, big data, privacy, and other issues

 

Changes in program may occur.

 

 

 

ORGANIZING TEAM

Organizer: Pia Tikka, research professor, Enactive Virtuality Lab, Center of Excellence in Media Innovations and Digital Culture MEDIT, BFM, TLU
Seminar assistant: Andreas Unt, video-marketing specialist in BRANDEM employer branding agency, Estonia.
Creative Lab: Ermo Säks, manager
Consultation: Tiina Hiob, Lecture of Advertising theory, BFM, TLU; Katrin Sigijane, Creative Lab, MEDIT, BFM, TLU

COURSE FEE

220 euros

Accommodation and meals are not included in the the price.

CONTACT FOR MORE INFORMATION

pia.tikka@tlu.ee

HKBU Seminar on visiting professor Helen Grace

Participated on a seminar titled “The primary sources of the “magic” of art” by visiting professor Helen Grace on 5 November 2019, at the Communication and Visual Arts Building, Baptist University Road Campus. Professor Grace is a well recognised artist filmmaker and writer with whom we share the enthusiasm to Sergei Eisenstein’s work, and the very recently founded Eisenstein Association, headed by Naum Kleiman.

Keynote at Actor and Avatar seminar at ZHdK

An invited keynote at the two day conference “Actor and Avatar” organised by Professor Anton Rey, IPF, ZHdK August 29th and 30th 2019 at the Toni Areal, Zurich University of the Arts (ZHdK). The “Actor and Avatar”  project explores aspects of actor performances particularly aimed to provide facial expressiveness for a virtual character (avatar) and is funded by the Swiss National Science Foundation.

The VR Installation The State of Darkness previously exhibited in the Science Gallery, Dublin (Dec 2018) and in the 360 degrees (Prague 2019) will be presented at the conference. In addition, Enactive Virtuality Lab’s team member Victor Pardinho will run a Master’s Class for ZHdK students and staff.

The keynote by Pia Tikka 29th of August will address a range of topics related to the actors and humanlike virtual characters in the collaborative setting as described under the image.

Images: Two examples of the recordings of a dyadic realtime setting where the two actors are seated in front of a Green Screen in the ZHdK IPF Film studio looking at each other through a display in front of them directly connected to the camera in front of the other actor. The other actor takes the role of an asylum seeker’s interviewer (I), while the other actor plays the role of an asylum seeker (AS). Both are listening to the dramatised background story of the latter while engaged in evaluation of each others emotional state within the dramatised context. The performances are applied to humanlike virtual characters in the project Booth developed at the Enactive Virtuality Lab. Actors (upper row) Dr. Gunter Lösel [AS] and Tim Woody Haake [I]; (row below) Corinne Soland [I] and Samuel Braun [AS]. Images©IPF courtesy of Dr. Rey and Miriam Loertscher from ZHdK research group.

Presenters included:

Images: Derek Bradley, Walt Disney Research Studio Zürich (above) and Matthias Wittmann, Digital Domain (below)

ACTOR & AVATAR EXHIBITION: STATE OF DARKNESS INSTALLATION

 Industry engagement: Derek Bradley, Walt Disney Research Studio Zürich was one of the enactive experienters of facing Adam B in the State of Darkness. Here with Pia Tikka and Victor Pardinho (Sense of Space, Finland).

The State of Darkness: Master’s Class at the ZHdK

 

VR installation The State of Darkness exhibited at the ZHdK Sept 28–30.

Master Class by Victor Pardinho 28 Aug

Master’s Class by Victor Pardinho at the ZHdK September 28,2019

Topic:

Volumetric intelligence: A framework for the creation of interactive volumetric captured characters.

 

In this workshop, the author will introduce a framework for virtual characters based on the volumetric scanning of real actors and 3D real-time engines. Participants will have an opportunity to check the system used at “The State of Darkness”, a biosensor driven VR art installation where human and non-human narratives coexist. The structure of the meeting is flexible and can be adjusted accordingly to the participant’s interests. We will discuss topics such as 3D asset workflows, real-time engines, volumetric capture and the design and production of XR experiences.